Episode Four showed teams Synergy and Apollo really stepping up the pace in the playing field. This week saw record breaking figures in the boardroom as the candidates faced a new challenge: targeting traders.
Rather than going straight to the public consumer, Lord Sugar felt it was time the teams made some big bucks. The task: to select two products from a line up of ten and consequently pitch the products with the most potential to High Street traders and some of the countries leading retailers.
The task proved more difficult than Synergy’s project manager Jamie initially anticipated, who attempted to sell hardware to High Street department store that stocked neither spades nor showers. Whilst Jamie humbly admitted defeat, mouthy Mel was persistent in her “perfect” pitching. The Food Business Manager, despite losing last weeks task and this week’s team leader nomination, was unable take no for an answer from several potential customers. Embarrassingly Mel and her sub group team members, Stella and Stuart, made a mere £897 of the team’s total of £76, 518.80.
As Sugar read the figures Synergy seemed set on success. However, dark horse Liz, pitching Baby Glows for team Apollo managed to make a massive £118, 900 of the teams £122, 625.90 total: a first for the boardroom. Inevitably it came down to Synergy members Jamie, Mel and Stuart for fluffing the prototype product in one of the crucial pitches. But repetitive Mel was told to change the record and pack her bags.
Stay tuned for next week’s fashion fix.
Steph Nwenwu
The Apprentice: Wednesdays at 9pm, BBC1
Tags: Apprentice 2010
