Fans queued in their hundreds this morning on Regent Street to see the footballer launch his new body wear collection in collaboration with H&M.
Following in the footsteps of his wife, David has teamed up with the retailer to produce a collection of underwear and pyjamas, inspired by his own wardrobe.
The collection goes on sale today in over 1,800 H&M stores.
David Beckham has said he has big plans for his fashion future and wants to be as big as Calvin Klein.
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