A campaign aimed at highlighting young people’s positive contributions to society has been launched on the first anniversary of the riots that swept across England last summer.
The ‘Reverse Riots’ campaign, organised by charities vInspired and Do Something UK, aims to create ‘a wave of positivity’ towards Britain’s youth by inviting young people to record and share messages and imagery showing their positive contribution to their community.
Last summer riots spread across several London boroughs and cities throughout the UK over a five day period, leading to over 3,000 arrests and an onslaught of negative coverage and attitudes towards young people in the UK.
A host of celebrities, including Stephen Fry, Example, David Haye, James Corden and Paloma Faith, have pledged their support to the campaign and agreed to change their Twitter profile pictures to a picture of a young person holding a positive message about themselves.
Also giving his backing is Prime Minister David Cameron, who said in a statement: “I am determined that we will do everything we can to tackle the causes of the riots to ensure we never see scenes like that again.
“As we approach the first anniversary of the riots I’m pleased to see vInspired highlighting the good work that young people are doing in Britain and working with youth role models to encourage them to do something positive.
“It’s important to give all young people the chance to become involved in their community and do something positive so I wish vInspired every success in their campaign.”
You can support the campaign by tweeting with the hashtag #reverseriots and by uploading content at www.vinspired.com/dosomething.