Over the past couple of years, I’ve read and heard constantly of what people want as ‘the next big thing’.
Maybe we’ve all been spoilt over what has been given to us, in the form of iPhones, iPods, and better access to our favourite TV Shows and Movies. We just want the next big thing, no matter what it is.
And we’ll all probably just pass it off and want something else, something more. But I don’t think that the true big thing is coming for a long while yet. And it definitely won’t be a watch or a television.
But why do I think it won’t be?
- A phone is a necessity, a watch used to be a necessity. The phone replaced this. Computers replaced watches also. The watch can reach the next level of its product life, but it’s not the ‘next big thing’. I don’t understand the appeal of these ‘Pebble’ watches.
- For 95% of the world’s population, music is a necessity, that’s why the iPod was needed. It changed how music accessed people’s lives.
- Games have gotten cheaper and more accessible to the point that anyone plays them. That barrier of one specific group is slowly breaking down. It’s slowly going through a transition, some companies are realising this slower than others, such as Nintendo.
These fuel the imagination, music, games, video. These all changed on major products in the last ten years. By a strike of lightening, most of it was done by one company.
The next big thing is simply going to be something everybody already uses, but they don’t realise that there’s something better on the horizon coming. I can’t see that being a watch, nor a television.
I knew my Creative Jukebox sucked. The battery was terrible and it took the length of a song to load a song. I also didn’t want to carry the many CD’s around with me. A lot of people thought the same.
I wanted to watch video on the go. I didn’t want to watch poor quality, 10 second videos that were bought from the carrier for an insane amount of money.
I wanted a phone that did more than just being a phone. I wanted it to be everything I carried into one device.
I haven’t worn a watch in 15 years. If i want to see the time, I look on my iPhone or see it on the TV on the many channels, or the GUI on my Sky Box. It’s not what I need or see wanting. I can’t see how it can improve how I use my phone. Sure, I can look at texts, but to pay £199 for a watch just to read a pane of text? I can’t see that being possible, no matter how good Apple’s marketing may try.
Apple seem to be heading towards products that help people, not what people need. Hence ‘Healthbook’ that has been rumoured in the last few days. I can’t see many people wanting to check their health on a smart watch. A lot of people are ignorant of their health, as long as they can walk, talk, and have full control over their body, they’re satisfied.
But I would love to be proven wrong by this.