The Best of SS16 Campaign Imagery

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Not only does a new fashion season bring you new clothes to swoon over and a sense of starting afresh, it also provides you with fresh, stunning and inspiring campaign imagery. From re-introducing the ‘supers’ to kick starting our imagination, this season has not let us down.

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I’ve always been a fan of Dolce and Gabbana’s campaigns – they have a wonderful sense of family, although a lot more glamorous and colourful than my own! The photos are full of energy and humour – especially the mountains of spaghetti they’re consuming and the #selfies been taken in the background.

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This Versace ad is glamorous and unusual – perfectly capturing the essence of the brand. It appears to be taken on a snowy mountain – which is a bit odd considering this is a Spring campaign – however it’s actually taken at the California Salt Flats.

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I love how this Kurt Geiger campaign is focusing on promoting healthy, strong women. Karlie Kloss looks great showing off the new ‘atheleisure’ trend and simple colour scheme is really effective.

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Diesel is starting off 2016 in the right way, with a bit of humour. Tapping into the social media obsessed generation, these quirky campaigns are definitely going to get talked about.

By Hayley Magyar