The Best of SS16 Campaign Imagery


Not only does a new fashion season bring you new clothes to swoon over and a sense of starting afresh, it also provides you with fresh, stunning and inspiring campaign imagery. From re-introducing the ‘supers’ to kick starting our imagination, this season has not let us down.


I’ve always been a fan of Dolce and Gabbana’s campaigns – they have a wonderful sense of family, although a lot more glamorous and colourful than my own! The photos are full of energy and humour – especially the mountains of spaghetti they’re consuming and the #selfies been taken in the background.


This Versace ad is glamorous and unusual – perfectly capturing the essence of the brand. It appears to be taken on a snowy mountain – which is a bit odd considering this is a Spring campaign – however it’s actually taken at the California Salt Flats.


I love how this Kurt Geiger campaign is focusing on promoting healthy, strong women. Karlie Kloss looks great showing off the new ‘atheleisure’ trend and simple colour scheme is really effective.



Diesel is starting off 2016 in the right way, with a bit of humour. Tapping into the social media obsessed generation, these quirky campaigns are definitely going to get talked about.

By Hayley Magyar