What feels like forever since Beyoncé announced her new Ivy Park “athleisure” collection on her Instagram account finally arrived on the 14th of April in Topshop and few other retailers. The 200-piece active wear collection is a joint venture with British businessman and Chairman of the Arcadia Group, Sir Philip Green. The inspiration for the range name is part of a tribute to her 4 year old daughter, Blue Ivy – Cute right!? Next collection named after us please!
The women’s fitness line features bodysuits, leggings, t-shirts, crop-tops, headbands, jackets, caps, sliders and shorts. The choice is endless, which is why it’s no surprise that females everywhere went into meltdown, crashing the Topshop website due to the supreme volume of orders and insufficient stock to satisfy the adoring fans – more of a blink and you miss it range.
However the products are not only fashionable, tapping into the current trend combining sportswear and streetwear, where clothes usually worn for working out can be worn socially, but it also aims to inspire women:
“My goal is to push the boundaries of athletic wear and support and inspire women who understand that beauty is more than your physical appearance” – Beyoncé
Logo Crew Neck Sweatshirt by Ivy Park, £28 – Seamless Crop Crew Tee by Ivy Park, £20 – Sleeveless Logo Body by Ivy Park, £30 – Logo Slider by Ivy Park, £20 – All-Over Mesh V-Neck Tank by Ivy Park, £20 – Mesh Baseball Cap by Ivy Park, £15 – V-Back Mesh Insert Bra by Ivy Park, £22 – Print Runner Shorts by Ivy Park, £22
This isn’t just a sports kit, it’s a lifestyle: from gym gear to streetwear, our prayers for on trend sportswear have finally been answered! Beyoncé ensured her designs were fit for performance on and off the field, incorporating high-functioning features such as sweat wicking fabrics and lightweight properties. Whether you want to pair the tee’s and jumpers with jeans and boots or throw on for the gym there is something for everyone. Each product is designed to flatter your body shape and you can snap them up for an affordable price! Shop the whole collection here!
By Lauren Saville
Final Year Fashion Management Student. Placement undertaken as Lingerie and Swimwear Marketing Assistant